I am a HUGE fan of this Kia commercial. Not only is it funny and unexpected, but it is gets the message across. Recently, in one of my advertising classes, we had gone over the differences between good and bad ads...this one is definitely qualifies as a good one! The standard car commercial will usually have some type of scene in nature where they can show the vehicle driving really fast and smooth (somehow never getting dirty); it has all become so typical. But this Kia commercial is like a breath of fresh air! It has creativity and originality, which is probably the number one reason it took home the Nielson's Automotive Ad of the Year award. These hamsters are making waves in TV advertising and have shown to be very beneficial for Kia, because the car is doing very well in the market.
I wish every TV advertisement could be as entertaining as this one; it would make for the perfect remedy for boring commercial breaks. That, I think, should be the goal of every creative team; make something that viewers want to stop and watch as they are flipping through channels. Not only will it benefit your clients, but it benefits everyone having to sit there watch these commercials.
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